Qualitative Insights and Exploratory Market Research Studies

• Unmet Needs Assessment, Market Landscape and Treatment Approach
• Brand Positioning – Insight Mining, Positioning Research, Message Testing, Wargames,
• Brand Marketing Materials – Concept / Visual Aid Evaluation, Brand Advertising/Creative Testing

Quantitative Assessment and Evaluation of New & Existing Products

• Market Landscape Evaluation
• ATU Study and Brand KPI Tracking Studies
• Quantitative Positioning and Concept Testing
• Message Recall Study