Qualitative Insights and Exploratory Market Research Studies

  • Unmet Needs Assessment, Market Landscape and Treatment Approach
  • Brand Positioning – Insight Mining, Positioning Research, Message Testing, Wargames,
  • Brand Marketing Materials – Concept / Visual Aid Evaluation, Brand Advertising/Creative Testing

Quantitative Assessment and Evaluation of New & Existing Products

  • Market Landscape Evaluation
  • ATU Study and Brand KPI Tracking Studies
  • Quantitative Positioning and Concept Testing
  • Message Recall Study