Qualitative Insights and Exploratory Market Research Studies
- Unmet Needs Assessment, Market Landscape and Treatment Approach
- Brand Positioning – Insight Mining, Positioning Research, Message Testing, Wargames,
- Brand Marketing Materials – Concept / Visual Aid Evaluation, Brand Advertising/Creative Testing
Quantitative Assessment and Evaluation of New & Existing Products
- Market Landscape Evaluation
- ATU Study and Brand KPI Tracking Studies
- Quantitative Positioning and Concept Testing
- Message Recall Study