New Dawn Discovery – A Commitment to Excellence

Dawn has spent years, ok a couple of decades, developing her acumen for best-in-class research practices and lasting brand partnerships by providing clients actionable solutions at every stage of client product lifecycles.  New Dawn Discovery believes the only way to deliver successful research results is with quality design, quality deliverables, and quality direction on brand strategy.

Dawn is responsible for leading New Dawn Discovery projects and delivering clients the highest quality deliverables, presentations, and strategic direction given research findings.

Prior to establishing New Dawn Discovery in 2019, Dawn was President and Founder of DeNovo Research Solutions – a best-in-class healthcare market research firm for over 16 years.  Prior to establishing DeNovo, Dawn was a Vice President and member of the Senior Leadership Team at Migliara/Kaplan.  Dawn has been identified as a leader in providing strategic marketing consulting, qualitative and quantitative research design and analysis, new product evaluation, growth opportunity assessment, and overall brand partnerships for pharmaceutical and healthcare clients.  Dawn earned a BS in Industrial Management and Applied Mathematics, and an MBA from Carnegie Mellon University in Pittsburgh, PA.